A Beginner’s Guide to Fashion Modelling: How to Get Started

Fashion modelling is an appealing and seemingly glamorous career that, through the years, has remained a covetable job choice for many young individuals. Whether you’ve always envisioned yourself on runways or gracing the pages of fashion magazines, breaking into the modelling industry can be both rewarding and challenging.

To help you take your first steps toward a successful modelling career, we’ve prepared a comprehensive guide for beginners. In this article, we’ll delve into the essential steps you need to take to get started in the world of fashion modelling, from building a compelling portfolio to finding the right agency and understanding the basics of the industry.

Chapter 1: Self-Reflection and Goal Setting

Before you dive headfirst into the world of fashion modelling, it’s crucial to begin with some self-reflection and goal-setting. Here’s how you can start:

Identify Your Modelling Niche:

Understand the different types of modelling, such as fashion, commercial, runway, or plus-size modelling. Determine which niche aligns best with your physical attributes, interests, and goals. By understanding your personal look and applying to modelling agencies who represent this, you’ll have a much better chance of success.

Set Realistic Goals:

Establish both short-term and long-term goals for your modelling career. Don’t just wing it; you should have specific, measurable, realistic, and achievable goals. This will help you stay focused and motivated on your journey.

Do Your Research:

You need to know the industry. Research the top photographers, currently trending models in the industry, and brands. Have a list of designers and companies you’d love to work with, or who inspire you.

Chapter 2: Building Your Modelling Portfolio

Your modelling portfolio is your visual resume and one of the most critical tools for gaining the attention of potential clients and agencies. Here’s how to build a compelling portfolio:

Professional Photoshoots:

Invest in professional photoshoots with experienced photographers who specialise in fashion modelling. These high-quality images will showcase your versatility and potential. If you’re on a budget, try to find new photographers at a nearby university; there are many new or practising photographers who are searching for models to practice with. You won’t get paid, but it will give you valuable experience in front of the camera and you’ll walk away with some potentially excellent photos for your portfolio.

Variety of Looks:

Include a diverse range of photos that display different styles, moods, and expressions. Include headshots, full-body shots, and various poses to showcase your versatility. Need some inspiration? Check out your favourite publications and magazines, and make sure to follow your favourite models on Instagram and TikTok.

Hair and Makeup:

Experiment with different hair and makeup styles to highlight your adaptability and versatility. Ensure you have a mix of natural and stylised looks. Ask your hairstylist what cut and colour would suit you best, and don’t be afraid of trying something new; Linda Evangelista hit the big time when she chopped her hair off and created an instantly recognisable look that is now iconic.

Chapter 3: Finding the Right Agency

Working with a reputable modelling agency can significantly accelerate your career. Here’s how to find the agency that’s the right fit for you:

Research Agencies:

Research and compile a list of modelling agencies in your area or your desired market. Look for agencies that specialise in your chosen modelling niche. Try to find an agency with models that aren’t dissimilar to you, but that aren’t exact replicas – if a modelling agency already has one type of look covered, they’re not likely to hire another identical model.

Check for Legitimacy:

Ensure that the agencies you consider are legitimate and have a good reputation in the industry. Avoid agencies that ask for large upfront fees or make unrealistic promises. Look at reviews and try to find people who have previously worked with them so you can ask about their experiences. Never give private information to someone you are unsure of.

Attend Open Calls or Submit Online:

Agencies often hold open casting calls or accept online submissions. Follow their submission guidelines carefully and prepare a strong introduction. Follow agencies on social media to keep tabs on when open calls are happening.

Chapter 4: Networking and Self-Promotion

In the modelling industry, networking is essential. Here are some strategies to build connections and promote yourself effectively:

Use Social Media:

Create a professional online presence on platforms like Instagram, TikTok and LinkedIn. Share your portfolio, collaborate with photographers and other models, and engage with industry professionals.

Attend Industry Events:

Attend fashion shows, model castings, and industry events to meet people in the field. Networking can lead to valuable opportunities and collaborations. Take z-cards with you to help you make connections faster.

Maintain a Professional Attitude:

Always maintain professionalism in your interactions with others in the industry. Reputation is crucial in the modelling world, and a positive attitude can go a long way.

Chapter 5: Industry Basics

Understanding the basics of the modelling industry is essential for your success. Here’s what you need to know:

Modelling Contracts:

Familiarise yourself with modelling contracts and agreements. Seek legal advice if necessary to ensure you understand the terms and conditions. Never sign anything you are not 100% sure of. Feel comfortable asking questions and see it as a red flag if an agency is hesitant or resistant to provide further information. Always check the fine print, especially when it comes to costs.

Modelling Rates:

Learn about industry-standard rates for various types of modelling jobs, such as photo shoots, runway shows, and commercials. Negotiate your fees confidently. Beginners can expect to make less due to their inexperience, but you shouldn’t have to put up with lots of free work once you’ve amassed decent experience; know your worth and don’t under or overprice yourself.

Healthy Lifestyle:

Maintain a healthy lifestyle by eating well, staying fit, and getting enough rest. Your physical well-being is crucial to your career longevity. Models often have to work long days, so you’ll need both the mental strength and stamina as well as the mental clarity to work long hours and stay positive.

Chapter 6: Navigating Rejection and Persistence

Rejection is a part of the modelling industry. Here’s how to handle it and stay persistent:

Develop Resilience:

Understand that rejection is incredibly common – often, hundreds of models are up for a single job. Rejection does not define your worth or say anything about you; it simply means you weren’t right for this specific job. Keep improving, learning, and applying for opportunities – you’ll soon find something you’re ideal for.

Be Realistic:

Remember that modelling trends come and go, and that includes which models and what features are currently in fashion. If you’re struggling to find work, it may be because your look isn’t the current “trend”. Don’t worry; trends change quickly. Keep up with what you can but be mindful that there are some things that are out of your control to change.

Continuous Improvement:

Continuously work on your skills, whether it’s refining your walk, practising poses, or enhancing your communication abilities. The more you invest in yourself, the better your chances of success.

Stay Informed:

Keep up-to-date with industry trends and changes. The fashion world is ever-evolving, and adaptability is a valuable trait for a model.

Breaking into the world of fashion modelling may be challenging, but with dedication, hard work, and the right guidance, it’s entirely achievable. Remember to set clear goals, build a stunning portfolio, find a reputable agency, network with industry professionals, and always stay informed about the industry’s ins and outs. The journey may have its ups and downs, but with persistence and a passion for modelling, you can turn your dreams into a thriving career.